Welcome to LIFYA — the conscious marketplace for people who care.

We believe that every purchase is a vote.
A vote for the kind of world you want to live in.

LIFYA exists to make those choices easier, more impactful, and infinitely more beautiful. We're here to turn sustainable living into an everyday reality — not a luxury, not a lecture.

What We Do

We know your time matters, so here’s the short version:

We curate the best of the best in sustainable design — ethically made, low-impact, and truly beautiful.

We’re over 95% plastic-free — and we’re pushing toward 100%.

We champion women-led brands. Not by design, but because women are often leading the charge in building a better world.

We make sustainability transparent with our signature LIFYA Traffic Light System, powered by the LIFYA Sustainability Framework.

(Curious? Click  HERE  to learn more.)

The LIFYA Family

LIFYA was co-founded by two siblings driven by a shared love of the planet, animals, clean oceans, and conscious design.

Since then, we've grown into a global community — with over 200+ mission-driven vendors across the world who believe in doing business differently.

We’re not perfect. But we’re working towards it. 
And we believe that progress, not perfection, is how we change the world.

Welcome to LIFYA.
Let’s make better choices together.