![Greenwashing Exposed: How to Identify the Real Deal in Eco-Friendly Products.](http://www.lifya.com/cdn/shop/articles/ocean-plastic-2_1024x.progressive.webp.jpg?v=1675873065 1x, //www.lifya.com/cdn/shop/articles/ocean-plastic-2_1024x@2x.progressive.webp.jpg?v=1675873065 2x, //www.lifya.com/cdn/shop/articles/ocean-plastic-2_1024x@3x.progressive.webp.jpg?v=1675873065 3x)
Greenwashing Exposed: How to Identify the Real Deal in Eco-Friendly Products.
Greenwashing has been a big buzzword in sustainability lately, but do you know what exactly this term means? Greenwashing is a marketing strategy used by businesses to come across as more eco-friendly than they actually are. An obvious example of this would be plastic packaging where the design is covered in green leaves. Better yet it might feature ambiguous phrases such as “better for the environment” or “sustainable”, without elaborating on how the product achieves these claims. In this scenario, it might be easy to identify that this is a case of greenwashing, however especially in the fashion industry, it...
Greenwashing Exposed: How to Identify the Real Deal in Eco-Friendly Products.
![Interview with Lifya's Founder](http://www.lifya.com/cdn/shop/articles/boxes-of-cotton-on-bushes-2021-08-26-15-33-16-utc_1024x.progressive.jpg?v=1660491686 1x, //www.lifya.com/cdn/shop/articles/boxes-of-cotton-on-bushes-2021-08-26-15-33-16-utc_1024x@2x.progressive.jpg?v=1660491686 2x, //www.lifya.com/cdn/shop/articles/boxes-of-cotton-on-bushes-2021-08-26-15-33-16-utc_1024x@3x.progressive.jpg?v=1660491686 3x)
Interview with Lifya's Founder
Interview with Lifya's Founder
![LIFYA's Sustainability Indicators](http://www.lifya.com/cdn/shop/articles/Group_1_1024x.progressive.png.jpg?v=1660492174 1x, //www.lifya.com/cdn/shop/articles/Group_1_1024x@2x.progressive.png.jpg?v=1660492174 2x, //www.lifya.com/cdn/shop/articles/Group_1_1024x@3x.progressive.png.jpg?v=1660492174 3x)
LIFYA's Sustainability Indicators
LIFYA's Sustainability Indicators LIFYA's Sustainability Indicators LIFYA's Sustainability Indicators LIFYA's Sustainability Indicators