Greenwashing has been a big buzzword in sustainability lately, but do you know what exactly this term means? Greenwashing is a marketing strategy used by businesses to come across as more eco-friendly than they actually are. An obvious example of this would be plastic packaging where the design is covered in green leaves. Better yet it might feature ambiguous phrases such as “better for the environment” or “sustainable”, without elaborating on how the product achieves these claims. In this scenario, it might be easy to identify that this is a case of greenwashing, however especially in the fashion industry, it...

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